It's remarkably better than a focus group, isn't it?
All types of idea development methods hold within them their own merits. The technique adopted by
Pocket Lolly Ltd is not without it's own flaws, but they've discovered benefits to this
method of working that far outweigh the problems encountered. Please note that any rumours
of deaths or complete disappearances involved in © Binary Thought groups are unfounded and
unproven!
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Large groups can invoke lots of ideas but inhibit communication between members
to flow freely. Often some of the most unique and innovative ideas are not heard.
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Reality TV shows are extremely expensive to implement and often expose ideas
to the public before they've had chance to mature.
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Brain storming teams do work effectively, but often the ideas of strongest
personality only get promoted. Feedback is often missing.
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Focus groups of around a dozen people work very well too, but the feedback process is
too slow. Bureaucracy and red tape are the predators of free thinking.
With © Binary Thought Groups the pairs are so closely bound by mentalese that the
presence of a third consciousness can be observed. This third consciousness is generated purely
as a by-product of thought. The
collective intelligence
conjoins the binary team together and has the sole focus of improving the idea whilst being able to
draw upon the knowledge and experience of the pair.
This is a revolutionary process that allows the company to develop ideas that are often centuries
ahead of their time. So-much-so that ideas sometimes implant themselves from the third minds
of future © Binary Thought Groups into the third minds of present day groups. Thus allowing
Pocket Lolly unique insights into the technologies of the future.
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